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Mazda appoints Brit Kevin Rice as new European design chief

By Tim Pollard Motor Industry 18 August 2014 10:13 Mazda has appointed Kevin Rice as its new European design director to replace the retiring Peter Birtwhistle. Rice joins at a key time for Mazda, which is replacing its model range at a rate of knots. It will show the new 2 supermini at the Paris motor show in October 2014, following the 3 mid-sized hatch and 6 family car which are both less than two years old.

Mazda opens new plant in Salamanca, Mexico

Mazda Motor Corp. chairman Takashi Yamanouchi opened the company's new small-car assembly plant in Mexico today, calling it the company's "most important global strategic base." The factory, which will produce up to 230,000 vehicles each year, is a cornerstone of the structural reform plan "upon which the very future of company hinges," Yamanouchi said in remarks prepared for the opening ceremony. "Mazda's Structural Reform Plan, upon which the very future of the company hinges, positions this plant as our most important global strategic base," Yamanouchi said of the factory, which is about three hours northwest of Mexico City in Guanajuato State.

Volkswagen plans 4 million cars from one platform

Volkswagen is pushing the global-platform concept to a level unprecedented in the auto industry, introducing a modular platform this summer that eventually will be the basis of microcars, sedans, crossovers and SUVs for its four largest brands. While automakers now share platforms across brands and sometimes even segments, the VW initiative that starts this summer is far more ambitious than anything seen so far. By 2017, some analysts estimate, the MQB platform that debuts with the Audi A3 eventually will be used in 4 million units a year--close to half of VW's annual production.